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Is it possible that many of Britain’s most famous biscuit brands are about to become halal compliant without the British public being aware of this crucial change?
Readers will be familiar with McVitie’s biscuits. It is a famous British snack food brand that was owned until recently by United Biscuits. (The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.) McVitie’s Digestives have a number of legendary British brands including Jaffa cakes, Hobnobs, Club Orange, Penguin and Rich Tea.
In November 2014 United Biscuits, and hence also McVitie’s, was sold to Yidiz. Yidiz is a privately owned Turkish conglomerate and McVities, along with Godiva chocolates, is now part of the Pladis trading division.
Altnewsmedia understands that Pladis intend to ensure that all McVitie’s Biscuits products – including all these iconic British brands – become Halal compliant by June 2019. Godiva chocolates will also become Halal compliant. Altnewsmedia further understands that Pladis have stated that because it hopes to export to many Islamic countries (Pladis is owned by a Muslim family) it is necessary for McVities and Godiva to become halal compliant.
This means that all of these Biscuits and Chocolates will be produced in a way that conforms to Islamic halal principles. Up until this point in their long and successful history this was not a requirement. By June 2019, it becomes an imperative.
Altnewsmedia has asked Pladis to confirm that all these famous British biscuit brands are to become Halal compliant and will be labelled as such so that British shoppers will know they are buying Halal compliant products.
Altnewsmedia has received a response from Pladis.
A spokesperson said:
“We always aim to serve the needs of our consumers, creating products which are halal, kosher, vegetarian, vegan, gluten-free and much more. Our recipes have hardly changed for generations and we carefully label products with a range of certifications based on the market where they are sold, consumer interest, allergens and dietary requirements. The best place for consumers to easily find that information is on pack or via our website.”